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3:16 (Hardcover)
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Price: $24.99
Product ID : 9780849901935
Weight: 1.05 lbs
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If 9/11 are the numbers of terror and despair, then 3:16 are the numbers of hope. Best-selling author Max Lucado leads readers through a word-by-word study of John 3:16, the passage that he calls the "Hope Diamond" of Scripture.

3:16 will have a large, multi-faceted campaign, including:

  • Multiple licensed products to further extend 3:16 at retail. Partners thus far include Hallmark, Dayspring, Kerusso, and Bob Siemon Designs
  • 3:16 curriculum and church musical in development
  • 3:16 consumer music CD featuring top Christian music artists
  • 3:16 as the centerpiece of a global ministry initiative launched worldwide via simulcast on Palm Sunday, 3/16/08
  • Unprecedented release in several languages, including Spanish, German, Swedish, Dutch, Korean, Japanese, and Chinese
  • Multiple ancillary publishing products to include evangelism booklet, DVD priced for giveaway, children's product, and gift book

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